SKRIPSI: Pengaruh Harga Produk, Kepuasan Pelanggan , dan Pengalaman Merek terhadap Loyalitas Merek Fore Coffee Yogyakarta

POTALOKA, Rahma Dyah (2025) SKRIPSI: Pengaruh Harga Produk, Kepuasan Pelanggan , dan Pengalaman Merek terhadap Loyalitas Merek Fore Coffee Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This research aims to analyze the influence of Product Price, Customer Satisfaction, and Brand Experience on the Brand Loyalty of Fore Coffee in Yogyakarta. The sampling technique employed in this study was non-probability sampling, with a total of 105 respondents. The data analysis utilized multiple linear regression analysis using the IBM SPSS Statistics 26 program. The research findings indicate that Product Price has a positive influence on the brand loyalty of Fore Coffee Yogyakarta, Customer Satisfaction has a positive influence on the brand loyalty of Fore Coffee Yogyakarta, and Brand Experience has no significant influence on the brand loyalty of Fore Coffee Yogyakarta.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:51
Last Modified:	11 Dec 2025 06:51
URI:	http://repository.stimykpn.ac.id/id/eprint/665

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