SKRIPSI: Pengaruh Promosi, Kepercayaan Pelanggan, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dalam Berbelanja Menggunakan Aplikasi Shopee (Studi Kasus Mahasiswa di Yogyakarta pada Tahun 2024 )

RIFQI, Muhammad (2025) SKRIPSI: Pengaruh Promosi, Kepercayaan Pelanggan, dan Kualitas Pelayanan terhadap Loyalitas Pelanggan dalam Berbelanja Menggunakan Aplikasi Shopee (Studi Kasus Mahasiswa di Yogyakarta pada Tahun 2024 ). Masters thesis, STIM YKPN Yogyakarta.

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Abstract

This study aims to analyze the effect of promotion, customer trust, and service quality on customer loyalty in shopping using the Shopee application. The sampling technique in this study used non-probability sampling techniques with a total of 122 respondents. Data analysis using multiple linear regression analysis using the IBM SPSS Statistics 22 Program. The results showed that Promotion has’nt effect on Customer Loyalty in shopping using the Shopee Application, Customer Trust has’nt effect on Customer Loyalty in shopping using the Shopee Application, and Service Quality has a effect on Customer Loyalty in shopping using the Shopee Application.

Item Type:	Thesis (Masters)
Subjects:	H Social Sciences > HC1 Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	STIM YKPN Yogyakarta > Manajemen
Depositing User:	Subhan Harish Munawar
Date Deposited:	11 Dec 2025 06:51
Last Modified:	11 Dec 2025 06:51
URI:	http://repository.stimykpn.ac.id/id/eprint/663

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