SIMAMORA, Anggi Wiputra (2024) SKRIPSI: Pengaruh Promosi Jabatan , Disiplin Kerja, Lingkungan Kerja Non Fisik terhadap Kinerja pada Kantor Dinas Sosial Kabupaten Sleman. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to analyze the influence of green products, green advertising, and green trust on the purchase decision of Avoskin skincare products. This study used quantitative methods. Data collection techniques in this study were carried out using questionnaires. The sampling technique used in this study uses a non-probability sampling method with purposive sampling techniques. The data analysis technique uses multiple linear regression analysis. This study involved 194 respondents aged 18-40 years. The results of this study show that green products, green advertising, and green trust have a partial positive influence on purchasing decisions.
| Item Type: | Thesis (Masters) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HV Social pathology. Social and public welfare |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Subhan Harish Munawar |
| Date Deposited: | 27 Dec 2024 03:37 |
| Last Modified: | 27 Dec 2024 03:37 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/572 |
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