Yohanes, Riko (2020) Pengaruh Kualitas Pelayanan dan Kualitas Produk terhadap Loyalitas Konsumen dengan Kepuasaan sebagai Variabel Intervening pada PT. Harpindo Jaya Monjali Yogyakarta. Masters thesis, STIM YKPN Yogyakarta.
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Abstract
This study aims to determine the effect of Service Quality and Product Quality on consumer loyalty with satisfaction as an intervening variable at PT. Harpindo Jaya Monjali Yogyakarta. The sample of this research is consumers who have bought PT. Harpindo Jaya Monjali Yogyakarta. The sampling technique uses a non-probability sampling model. The method used is purposive sampling method. The analytical method used is multiple linear regression analysis method. The results of the data can be concluded that service quality has no effect and is not significant towards consumer loyalty. Product quality has no effect and is not significant towards consumer loyalty. Satisfaction has no positive and insignificant effect on consumer loyalty. Service Quality has a positive and significant effect on customer satisfaction. Product quality has a positive and significant effect on consumer satisfaction. Service Quality has a positive and significant effect on consumer loyalty with satisfaction as an intervening variable. Product quality has a positive and significant effect on consumer loyalty with satisfaction as an intervening variable.
| Item Type: | Thesis (Masters) |
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| Subjects: | H Social Sciences > HC1 Economic Theory |
| Divisions: | STIM YKPN Yogyakarta > Manajemen |
| Depositing User: | Mr. Harish Munawar |
| Date Deposited: | 21 Mar 2022 07:47 |
| Last Modified: | 21 Mar 2022 07:47 |
| URI: | http://repository.stimykpn.ac.id/id/eprint/38 |
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