SIKAP WISATAWAN TERHADAP OBYEK WISATA TAMAN KYAI LANGGENG MAGELANG

Eka, Sudarusman and Ira, Astriyani (2013) SIKAP WISATAWAN TERHADAP OBYEK WISATA TAMAN KYAI LANGGENG MAGELANG. Telaah Bisnis, 14 (1). pp. 71-86. ISSN 1411-6375

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Abstract

An attitude descripbes a person’s relatively consistent evaluations, feelings, and tendencies toward an object or idea. Attitudes put poeple into a frame of mind of liking or disliking things, of moving toward or away from them. Attitude is the one important of the buying process, especialty for psychological factor. Attitude is the result of learning process. An attitude have three componen, and they componen relations each other. They are cognitive, affective, and behavior. Cognitive are knwolegde and belief an object, affective is a tendeny for the object, and behavior is tendency to make action to the object. The object in this reseach is tourism, that is Taman Kyai Langgeng, Magelang. The objective in this reseach want to know consumer attitude. Tourism object must to analys the atributes of an attitude. They are location, services, facility, and the price an object, based on demoghraphy caracteristic.

Item Type: Article
Uncontrolled Keywords: attitude, cognitive, affective, behavior, tourism
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HV Social pathology. Social and public welfare
Divisions: STIM YKPN Yogyakarta > Manajemen
Depositing User: Mr. Harish Munawar
Date Deposited: 02 Sep 2021 04:38
Last Modified: 25 Aug 2022 06:54
URI: http://repository.stimykpn.ac.id/id/eprint/133

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